Beskidzka 104 development website
Beskidzka 104 is a unified presentation of the offer in one place. The priority was short paths to the information that matters most for a purchase.
About the company
Beskidzka 104 is an intimate estate of 8 energy-efficient houses in the green heart of Łódź, designed with comfort and private gardens in mind. The development stands out for its 16 places for families, approximately 7,000 m² of green space, direct proximity to the Łódka river valley and a layout of buildings that promotes quiet. The project is delivered by Velox Investment Sp. z o.o. of Warsaw, and the website serves as the information centre for the development: from the description of the location, through house profiles, to news and contact.
Country: PL
Specialisation: REAL ESTATE
Project challenges
- Beskidzka 104 is a unified presentation of the offer in one place. We had to combine the development description, the map/location, a HOUSES module with floor plans and area calculations, and AVAILABILITY, so that users could quickly check a unit's parameters and status. The priority was short paths to the information that matters most for a purchase.
- Lead generation and GDPR compliance. Forms with a preferred contact time and a question about financing, as well as newsletter sign-ups, had to be tied to a clear Privacy Policy and a marketing-consent clause. Marketing tool integrations were taken into account.
- Performance + local SEO. The website had to load quickly on mobile devices, highlight the ABOUT THE DEVELOPMENT, LOCATION and availability sections, and offer downloadable materials (a house catalogue as a PDF file) for high-intent users.
Development assumptions
The information architecture was built on five pillars: About the development, Location, Houses, Availability (with a dedicated WordPress plugin), News/Contact – all accessible from the main menu. The aim was a minimal number of clicks to a unit's parameters and to the contact form. A newsletter module was implemented to communicate progress and news from the construction site. Downloadable materials (a house catalogue as a PDF file) were planned, along with the option to expand with further sales content.
Before
This is a new development – there was previously no website or consistent online presence. An information and sales website therefore had to be prepared from scratch, presenting the concept of the estate while guiding users towards making contact. We designed the content architecture, the language of benefits and downloadable materials (a PDF catalogue, house profiles) to shorten the decision path. In parallel, we set up the foundations of local SEO and analytics so that effectiveness could be measured from day one and traffic could be scaled.
After working with us
The new website presents 8 houses with a clear floor-plan/area module and availability status, highlights the advantages of the location (the Łódka valley, quiet, greenery) and simplifies contact with the developer. The contact form collects key preferences (contact time, mortgage), and the newsletter maintains the relationship with the buyer. The “News” section communicates the progress of works, which builds trust and shortens the decision process. Everything is prepared for scaling content and campaigns.
Project
The website includes: a description of the development and its location, house profiles with a list of rooms and floor areas, an Availability module, news from the construction site, a contact form with a preferred contact time and newsletter sign-up. A PDF catalogue and marketing integrations are provided, and the navigation guides the user from a general description to a specific unit and contact in just a few steps.